Brief/Story Finja Invest is Pakistan’s first peer to peer lending platform where by users can invest in inventory of local grocery stores and eventually earn up to 20% annual returns. Challenge They didn’t have any performance marketing resource internally or externally and wanted to start user acquisition campaigns as they had acquired the required regulatory […]

Story Marham is Pakistan’s largest health-tech platform with users accessing the platform from multiple countries in GCC, Europe and North America. They raised seed investment in 2021 and have to jump on to the rapid growth trajectory. The main challenges they were facing were: High acquisition cost Erratic growth with no control on KPIs Challenge […]

Story of IQOS IQOS is a device, by Phillip Morris, that heats tobacco instead of burning it. The heating process happens at a much lower temperate as compared to burning (conventional cig) releasing fewer toxins in the body as compared to a cigarette. Challenge Since it is still a tobacco-based product. Most of the online […]